Jannah is the founder of Markets Evolution, a consultancy specialising in financial markets innovation and strategy in both traditional financial and digital asset markets. She specialises in helping firms to define, develop and execute innovative commercial strategies in a highly regulated environment. Her current focus areas include the development of digital asset markets and new forms of digital money, and the transition to a sustainable financial system. Jannah has been active in building and developing a number of the organisations that are helping to drive the regulatory agenda, both in the UK and globally, with respect to digital money and assets, including the Digital Pound Foundation, Global Blockchain Convergence, the Whitechapel Think Tank and London Blockchain Foundation. She is also an Affiliate Member of the Qatar Centre for Global Banking and Finance at Kings College London.
